Marcello MaggioniMarcello Maggioni (born 1969) has served as Chief Commercial Officer (CCO) at Sky Deutschland since 1 July 2016. In this function, he oversees Sky’s customer- and revenue-related areas (Customer Group, Product Strategy & Management, Sky Media).

Prior to this, Maggioni was Managing Director of the Consumer Business Unit at Vodafone Deutschland. From 2008 to 2014, he already worked at Sky Deutschland, most recently in the role of Executive Vice President Customer Group. In this position, he was responsible for the areas of Marketing, Sales, CRM, Market & Business Intelligence, Customer Propositions and Sky Austria’s Sales & Marketing.

The Milan native previously worked at Sky Italia for four years as head of new customer acquisition, then as Marketing Director. Maggioni began his career at Mars as Marketing Director for Italy and ultimately all of Europe.

He holds a degree in Business Administration (International Marketing) from Bocconi University in Milan and also successfully completed the international Management and Strategy programme at Haute École Commerciale in Paris.