Our leadership | Danja Frech

Danja Frech

Executive Vice President People & Business Functions and Managing Director


Danja Frech has been Executive Vice President People & Organisation at Sky Deutschland since June 2018, and is one of the Managing Directors. In this role, she is responsible for all our people departments at Sky Deutschland as well as Internal Communication & Bigger Picture and the Business Transformation Team, which manages large, cross-functional transformation projects.

She previously spent two years at GfK SE as Chief HR Officer. Prior to joining Sky she supported the European Leadership team of Goodbaby as their HR Lead for Europe.

Danja has acquired more than 25 years of HR experience during her time at adidas Group, where she last was the Senior Vice President HR Group Functions, Diversity and Inclusion. Danja oversaw Global HR teams in all Regions, working on extensive worldwide organisational and transformation projects and developed international HR concepts.