Martin Kaymer and Europe’s golf elite – live and exclusively on Sky:
Sky Deutschland and the European Tour continue their partnership until 2014

• All events from the European Tour over the next four years: live and exclusively on Sky
• The Ryder Cup in the US in 2012 and in Scotland in 2014, only on Sky
• The new agreement also includes the exclusive internet, IPTV and mobile rights

Munich, 3 January 2011. Sky will continue to be the exclusive live German-language broadcaster of the European Tour for the next four years. An according agreement was reached with IMG Media. Golf fans in Germany and Austria can look forward to live broadcasts of all tournaments from the European Tour – from the start of the “Race to Dubai” to the big finale at the Dubai World Championship, as well as the Ryder Cup, the four tournaments of the World Golf Championships, the Asian Tour, the Sunshine Tour and highlights from the European Seniors Tour and the Challenge Tour.

Martin Kaymer, who secured the top spot in the European Title money list in 2010 and won his first major in the US PGA Championship, will also be starting off the upcoming season on the European Tour. Others who will be competing include the world no. 1 Lee Westwood from England and Graeme McDowell from North Ireland, winner of the 2010 US Open Championship. These three players, among others, gained a win for Europe in the 2010 Ryder Cup in Wales. The prestigious duel between the US and Europe in 2012, when the US will attempt to win back the cup on their own home turf, and in 2014 in Scotland, will be broadcast live and exclusively on Sky.

Carlo Knauss, former golf pro and current Sky commentator: "There have been a number of exciting developments on the European Tour over the past year. Three of the four major tournaments were won by members of the European Tour, Martin Kaymer performed well enough to earn a place among the world's best players, Europe won the Ryder Cup in Wales and several Europeans are high on the world ranking list. I'll be glad if things continue on this high level and look forward to commentating on the European Tour for Sky in the future."

Mark Lichtenhein, Director of Broadcasting and New Media at the European Tour added: "The European Tour is delighted to renew its long standing partnership with Sky Deutschland in this particularly exciting period for golf in Germany and we look forward to bringing more world class action from the European Tour's International Schedule to German and Austrian golf fans."

On 6 January Sky subscribers will already have the chance to enjoy top golf from the European Tour. From Thursday to Sunday, Sky will be broadcasting the Africa Open from East London, South Africa.

Besides the TV broadcasting rights, Sky also secures the exclusive internet, IPTV and mobile rights to the European Tour. Internet users can find highlight clips from golf tournaments in the Sky media centre at Sky.de.
In addition to the European Tour and the Ryder Cup until 2014, Sky’s golf rights portfolio also guarantees the broadcast of the US PGA Tour until 2012, the US Masters in Augusta until 2013 and the three other majors until 2012. This ensures that Sky will remain the top German-language golf broadcaster in the coming years.


Contact for journalists:
Thomas Kuhnert
Sport Communication
Tel.: +49 (0)89 / 99 58-68 83
Email: thomas.kuhnert@sky.de

Contact for investors and analysts:
Christine Scheil
Vice President Investor Relations
Tel.: +49 89 99 58-10 10
christine.scheil@sky.de