Company name changed to Sky Deutschland AG  

Munich, 14 August 2009. Today, the new company name Sky Deutschland AG was registered with the Commercial Register, Munich. At the Annual General Meeting on July 9, 2009, shareholders approved the resolution on changing the company name from Premiere AG to Sky Deutschland AG with 99.8 percent of the share capital present.

In the next days Sky Deutschland AG’s shares will be quoted and traded under the Securities Identification Number (WKN) SKYD00 and the International Securities Identification Number (ISIN) DE000SKYD000. The existing shares will automatically be renamed.
Contact for press:      
Stefan Vollmer 
Director Corporate Communications      
Tel.: +49 89/99 58-63 77      

Contact for investors and analysts:
Christine Scheil
Vice President Investor Relations
Tel.: +49 89/99 58-10 10