Launch of the Sky Online TV Box: The Roku Powered streaming box from Sky

Sky launches today its new streaming box in partnership with American streaming leader Roku

- Stream the complete premium programming catalogue from Sky Online and Snap directly on the TV
- Easy set-up: The Sky Online TV Box easily turns your television into a smart TV within only a few minutes
- Additional video, music and lifestyle apps available - with more to follow soon
- Introductory price of €49.90 with the order of Sky Online or Snap

Unterföhring, 18 December 2014 – It has never been easier to stream premium content on TV screens. Beginning today, all existing and new subscribers to Sky Online and Snap can order the Sky Online TV Box powered by Roku. In a few simple steps Sky’s new streaming box transforms every television with an HDMI port into a Smart TV. To get started and enjoy content within only a few minutes just plug the box into the TV, connect to the internet - via Ethernet cable or Wi-Fi - and activate it with a Sky Online or Snap account.

The Sky Online TV Box unlocks endless entertainment on the TV from the Sky Online and Snap programming catalogue, featuring blockbusters, hit series, live sports, children’s programming and documentaries. The Sky Online TV Box can be ordered now at the introductory price of €49.90 when ordered with the Sky Online ( or Snap ( service. Current Sky Online or Snap customers can purchase the streaming box in the upgrade section. The regular price of the box is €69.90. More information can be found at:

The Sky Online TV Box was developed as part of a strategic partnership with the American streaming leader Roku, based on the Roku platform and its portfolio of award-winning streaming players. In addition to both Sky streaming services, customers also have access through the Roku Powered Channel Store to even more channels from a continuously expanding selection including Wall Street Journal Live, Vimeo, TuneIn Radio and special interest channels including FitnessMagazine and – with more to follow soon.

Alice Mascia, Vice President Strategy at Sky Deutschland: “The introduction of the Sky Online TV Box adds a flexible, user-friendly and affordable option to stream directly on TV screens the best selection of premium content from Sky Online and Snap. Working closely with Roku, a leader in the streaming TV category, has given us access to best-in-class user experience.”

“The new Roku PoweredTM streaming player from Sky is an easy and convenient way to enjoy Sky Online, Snap and many other great streaming services on your TV,“ said Steve Shannon, general manager of Content and Services at Roku. „We are thrilled about our partnership with Sky and will work hand in hand to continuously bring more content to the platform.”

About Sky Online
Sky Online is the new and flexible way to get Sky with a monthly contract and provides access to many of the best exclusive titles from Sky via the internet. The standalone online TV service makes it possible for everyone without a traditional Sky subscription to enjoy a great selection of latest series, most recent blockbusters and exclusive live sports on the internet, iPad, iPhone, Xbox One, Samsung Smart TVs and the Sky Online TV Box powered by Roku– with even more devices and platforms to follow. Two different programming packages can be flexibly booked for Sky Online: The Sky Starter package for €9.99 per month including the entire catalogue from Snap, first run series, classic movies, children’s programs and documentaries as well as the Sky Film package with the biggest blockbusters shortly after cinema and exclusive highlights from HBO directly after their US premiere for €19.99 per month. The Sky Supersport Tagesticket grants full day access (6 AM to 6 AM the next day) to the entire live Sport and Bundesliga offering for € 19.99 per day, in combination with Starter or Film.

About Snap
Snap – the online library from Sky – gives non-subscribers access to the exceptional programming quality of Sky and provides existing customers with an extensive additional content library. The service is included in the Sky Online Starter package but also available as standalone option at €3.99 with a flexible monthly contract. Snap offers thousands of titles on demand from the Sky Collection, including exclusive series from HBO, complete season box sets, a great selection of blockbuster films from the past decades, and a wide range of children’s programming with top highlights from Disney. At a price of €6.99, Snap Extra allows users to watch content on two devices simultaneously on a single account and download movies and series on an iPad and iPhone.

About Sky Deutschland
Sky Deutschland AG is the leading pay-TV provider in Germany and Austria with more than 3.9 million subscribers and annual revenues amounting to approximately 1.7 billion Euros. The company offers subscription television as well as on-demand services for private and business customers.

The Sky platform comprises more than 80 exclusive channels, almost all of which are also available in HD. The program portfolio of Sky includes live sports together with the only German 24/7 sports news channel Sky Sport News HD, feature films, series, children's programs and documentaries. The Sky+ hard disk receiver allows for time-shifted television and the Sky Anytime on-demand service enables customers to enjoy hundreds of constantly changing titles. Sky Go, the leading online TV in Germany, provides access to Sky programming via mobile devices and PCs. Moreover, the online media library Snap by Sky offers thousands of titles – among them blockbusters, classic films, complete series box sets and children's programs.

Sky is the innovation leader in the German and Austrian television markets. In the past two decades, Sky has played a major role in establishing pay-TV as the third pillar of television entertainment alongside fee-financed and advertising-financed broadcasters. Sky has 2,500 employees and is based in Unterföhring near Munich.

(Status: 30 Sep. 2014)

About Roku, Inc.
Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and the Roku Streaming Stick® are made by Roku and sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Roku licenses its operating system to TV manufacturers to create co-branded Roku TV™ models. Under the Roku Powered program, Roku licenses its streaming platform to Pay TV providers around the world who want to use the Internet to deliver entertainment services through co-branded streaming players. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.

Roku and Streaming Stick are registered trademarks and Roku TV and Roku Powered are trademarks of Roku, Inc. in the U.S. and in other countries.

Contact for media: 
Sky Deutschland AG
Stefan Bortenschlager
Tel. 089 – 9958 6871

Roku Inc.
Mike Duin
Tel. +31 (0) 652 52 9519

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