SPORT1 US HD launching on Sky Deutschland on 1 August:
Live broadcasts of the NFL, the NBA, college sports and the IndyCar Series

• • At launch, the new channel will be available in HD exclusively in Germany
• Sky secures exclusive multifeed rights to SPORT1 US HD
• SPORT1 US HD will be available for all satellite customers who have sub-scribed to the Fußball Bundesliga or Sport package plus HD

Unterföhring, 30 July 2013 – “Sports, stars and stripes” – with the launch of SPORT1 US HD on 1 August 2013, Sky customers will soon be able to watch the best of US sport leagues in high definition quality. This includes extensive live broadcasts from the NFL, NBA, NCAA football, NCAA basketball and the IndyCar Series.

At launch, the new channel will be available in HD exclusively in Germany. SPORT1 US HD is available in Germany via satellite exclusively with Sky for all HD subscribers who have booked the Fußball Bundesliga or the Sport package plus HD. The channel will be distributed in Germany and Austria.

As a special service for all fans of US sports, Sky has also secured exclusive multifeed rights to SPORT1 US HD, which will allow Sky customers to choose between simultane-ously scheduled NFL games or overlapping events in different sports.

Elke Walthelm, Vice President Partner Channels at Sky Deutschland: “With the launch of SPORT1 US HD, Sky continues to offer the best of US sports on the Sky platform. The NFL and NBA are among the most successful and popular sport leagues in the world. We are looking forward to provide the fans in Germany and Austria with a large selec-tion of live highlights. Combined with the exclusive multifeed service, this is a unique offering for our customers.”

Olaf Schröder, Chief Editor and Head of Programming at SPORT1: “After successfully establishing SPORT1+, the launch of SPORT1 US marks the inclusion of another offer-ing in the pay-TV sector expanding the digital portfolio under the multimedia umbrella brand SPORT1. The number of US sport fans in the German-speaking countries is quite large, especially with the increasing number of German athletes competing at a high level in US professional sports. With SPORT1 US, it is our goal to serve this demand with a broad offering of top US sports. We are thrilled that we can also present our new channel in HD on Sky.”

The NFL, the NBA, college sports and the IndyCar Series live
SPORT1 US HD will show up to seven NFL games per weekend, broadcast either live or as-live with German or the original English commentary. The complete NFL playoffs and the Super Bowl, which will take place in early February, will be broadcast live. SPORT1 US HD will also be the channel to watch for NFL pre-season games in August as well as brand new magazine shows and documentaries from the NFL Films portfo-lio.

SPORT1 US HD will also air three live games per week during the regular season and the playoffs of the NBA. Further, the entire NBA Finals will be broadcast live on SPORT1 US HD.

Live college football coverage will include regular season games, starting in August, as well as the Bowl Season, culminating in the Championship game in January. And coming in November, college basketball fans can tune in to regular season games as well as the conference tournaments and March Madness.

Add to this live broadcasts of the IndyCar Series. The famed US motorsport series cov-ers 19 races of the ongoing season. Among the highlights is the legendary Indianapolis 500.

Contact for media:
Thomas Kuhnert
Manager Consumer Communications / Sports
Tel. 089 / 9958 - 6883
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