All Games, All Goals, All HD
Starting from the 2013/14 season, Sky is showing all Bundesliga and UEFA Champions League matches, in their entirety, in high definition

·       Expansion of Sky HD multi-feed service takes current high definition coverage from “conference plus two games” to “conference plus ALL games”
·       All second Bundesliga and DFB-Pokal matches will also be available in their entirety, in HD, as will all Europa League matches featuring German teams
·       Brian Sullivan: “It’s like having a season ticket for every team, with the best seats, right in the comfort of your own home”

Unterföhring, 17 April 2013 – To celebrate the start of the 2013/14 football season Sky is extending it’s market leading HD offering by broadcasting all Bundesliga and UEFA Champions League matches live and in their entirety, in true HD. Starting on 15 July, Sky will also show all second Bundesliga and DFB-Pokal matches in brilliant HD quality, as well as the Sky HD conference presentations across all four competitions.

In addition, Sky will present all matches featuring German and Austrian clubs in the UEFA Europa League in HD. With this, the fans of all 36 Bundesliga and second Bundesliga clubs can enjoy every match of their favorite teams live and in true HD.

Brian Sullivan, CEO of Sky Deutschland: “All matches, across all competitions, and starting next season all in stunning HD quality: this is what our customers deserve, and what we plan to deliver. The beautiful game in beautiful high definition – I can’t think of a better experience.  This is what Sky is all about, and why more and more customers are joining us each and every day.”

This latest expansion of the Sky HD offering initially applies for all satellite and IPTV customers. Plans to extend this new service to Sky customers on cable networks are in development.

Contact for media:
Ralph Fürther
Vice President Consumer Communications
Tel. 089 / 9958 - 6070  
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