• From next season, Barclays Premier League’s top games available exclusively on Sky
• Sky secures all rights to TV, internet and mobile services
• More than 130 HD games per season

Munich, 9 December 2009. In the middle of the highly exciting “finals days” on Sky, subscribers can take delight in more good news. During the next three seasons, Sky will show all the important games of one of Europe’s top leagues live and exclusively.

Of the collective 380 league games Sky will broadcast up to five per matchday. The high-quality live programming will be complemented with weekly highlights programmes and the magazine “Premier League World”. In addition, the goals of the top stars from Britain will be shown on Sky in brilliant HD quality. Just under half of the league’s games are produced by Barclays Premier League in HD. Sky will be showing a large number of these matches on Sky Sport HD.

Carsten Schmidt, Chief Officer Sports, Advertising Sales & Internet: “Securing the Barclays Premier League rights is the perfect Christmas present for all Sky subscribers and another good reason for choosing our product. The new three-year contract is an excellent complement to our high-quality football content, which includes the Bundesliga, the UEFA Champions League, the UEFA European League as well as the DFB Pokal and the FIFA World Cup 2010.”

Premier League Chief Executive, Richard Scudamore: “We are extremely happy to have concluded a deal with Sky for the next three seasons. Their commitment to HD quality broadcasting and multi-platform broadcasting means Barclays Premier League fans in Germany will have all the best match action available to them in the best and most accessible ways possible.”

Sky has secured the exclusive internet and mobile rights along with the TV rights in Germany and Austria. On sky.de, the Barclays Premier League is and remains an important part of the largest offer of sports video content on the internet.

This press release is available on the internet at info.sky.de.

Contact for journalists:
Ralph Fürther
Head of Sports Communication
Tel.: +49 89 99 58-60 70
ralph.fuerther@sky.de

Contact for investors and analysts:
Christine Scheil
Vice President Investor Relations
Tel.: +49 89 99 58-10 10
christine.scheil@sky.de
    

This press release contains statements regarding future developments that have been based on current evaluations and have been made to best of the knowledge of the management of Sky Deutschland AG. Such statements with regard to future developments are subject to known and unknown risks, uncertainties and other factors that could cause the profit situation, profitability, value development or the performance of Sky Deutschland AG or the success of the media industry to diverge from those profit situations, profitability, value development or performance results that are assumed expressly or implied or described in these statements regarding the future. Considering these risks, uncertainties and well as other factors, readers of these documents should not rely in an incommensurate manner on these statements dealing with future developments. Sky Deutschland AG has no obligation to behave in keeping with such statements regarding future developments or to alter its behavior to accommodate future events and developments.