Premiere has simplified its pricing and packaging for new subscribers with the introduction of four programming packages starting July 1:
Premiere Fussball Bundesliga, Premiere Sport, Premiere Film and Premiere Family. Packages can be purchased individually or in combination. Two additional packages, Premiere HDTV and Premiere Star, will be offered as a stand-alone product or in combination with the four programming packages. The new packages will be available starting July 1, directly from Premiere or authorized dealers.
Simple and straightforward: new offering with first-class packages
To simplify its offering, Premiere will consolidate existing pay-TV packages into packages with similar content. As of July 1, the football broadcasts of Premiere Fussball Plus are incorporated into the Premiere Sport package. With the exception of the Bundesliga, Premiere’s entire set of live sports coverage, including the DFB Pokal, will then be unified into one package. The programming of Premiere Blockbuster and Premiere Entertainment will be combined in the new package Premiere Film. Premiere Thema will be renamed to Premiere Family and will feature the same broad range of programming, offering entertainment for all ages and interests. There will be no changes in the Premiere Fussball Bundesliga package.
Michael Börnicke, CEO of Premiere AG: “Our new packages are much more simple and straightforward than before. This will make it a lot easier for prospective customers to join the world of Premiere. By combining similar content into one package, the customer is able to see straight away the variety of what we are offering. Moreover, we are catering to the preferences our subscribers have already shown: Premiere Sport and Premiere Fussball Plus as well as Premiere Blockbuster and Premiere Entertainment were often booked in combination. Now you can get them all in one package.”
More comprehensive packages at fair prices
All packages cost EUR 19.99 per month with a 24-month contract (EUR 24.99 with a 12-month contract) and can be combined freely. As in the past, Premiere also still offers combination packages with considerable price incentives. A double package costs EUR 34.99 (EUR 39.99 with a 12-month contract). Four packages can be booked for EUR 44.99 (EUR 49.99), amounting to savings of up to nearly 44 percent. This means that the combination packages will offer clearly increased programming quality whilst maintaining the pricing levels of three years ago.
As of July 1, the HD channels Premiere HD and Discovery HD will be combined in the Premiere HDTV package. A stand-alone Premiere HDTV package will be available for EUR 19.99 with a 24-month contract (EUR 24.99 with a 12-month contract). All subscribers can benefit from special savings for Premiere HDTV when bought in combination with one or several of the four packages named above: Premiere HDTV will cost just EUR10, regardless of the contract duration selected. Premiere Star will also be available as a stand-alone package or in combination with one of the four programming packages (EUR 19.99 or EUR 24.99 per month / in combination for EUR 10).
Existing subscriber contracts will not be affected. All existing subscribers will maintain their current packages at the current pricing for the duration of the contract.
New pricing and packaging will clear the path for sustained subscriber growth and increased ARPU
Premiere’s new pricing and packaging is a central component of the company’s growth strategy. Börnicke: “Premiere offers a unique television viewing experience and is great value for money. Our new products are easier to understand and we will now find it easier to communicate this message to our customers. The packages are clearly defined and should therefore sell better. The combination packages offer great savings and are an attractive incentive to subscribe to Premiere’s complete range of programming. The new pricing and packaging will clear the path for sustained subscriber growth and increased average revenue per user. We anticipate this will stimulate new business significantly.”
Overview of Premiere packages launching July 1, 2008:
Premiere Film: The top films and series
Premiere Film is the package for all film and series fans. It features premium movies and exciting series for extraordinary TV viewing and features all the movie highlights and brand-new US series, for the first time on German television and without commercial breaks. In addition: timeless classics, fascinating film events, the best international and German series, nail-biting thrillers and a special channel for the whole family.
Premiere Sport: the best sports for fans, live and close to the action – featuring the DFB Pokal!
Premiere Sport is the comprehensive package for sports fans, featuring the best sporting events from all over the world - everything is live and in the unique Premiere quality. Premiere Sport subscribers will be able to catch all the games in the DFB Pokal live from the first round to the grand finale in Berlin’s Olympiastadion, all 125 games in the UEFA Champions League, the UEFA Cup starting with the quarter finals and all the gripping football games in Europe’s best leagues. On top of that, there is the Formula One, additional motorsports highlights, golf, ice hockey from the German Ice Hockey League (DEL) and tennis from Wimbledon.
Premiere Football Bundesliga: all games, all goals, everything live
The package features live broadcasts of all the games in the Bundesliga and 2nd Bundesliga division, both single and in conference format, with up to 11 simultaneous feeds, including an extra data channel. This is rounded off by an exclusive accompanying program with all the highlights summarized, repeats of all the Bundesliga games and football highlights from the Spanish league.
Premiere Family: lots of TV entertainment for the whole family
There is something for everyone in the Premiere Family package – premium and exclusive shows without commercial breaks, 24 hours a day: 16 TV channels with major brands like Discovery and RTL, plus seven radio channels. Documentaries, action and crime, Hollywood classics, soaps and series, children’s programming, music and adult entertainment channels – all in one package.
Premiere Star: my star time
The Premiere Star package includes 18 favorite channels with first-rate content of all TV genres: US sports and other international sporting events, programming for children of all ages, comedy, feature films and series highlights, action and romantic movies, music, lifestyle and entertainment. Top TV brands such as NASN, Disney, Kinowelt (Cinema World) and MTV guarantee first-class entertainment – around the clock and without commercial breaks.
Premiere HDTV: seeing is experiencing
Premiere HDTV has two channels featuring the best of Premiere’s programming in HD quality: the cinematic experience with current box office hits, TV premieres and award-winning series - you've never seen or heard TV this clearly before. Football fans can see all the top games in the Bundesliga, the DFB Pokal and the UEFA Champions League live and in breathtaking quality. Discovery HD shows Discovery’s best documentaries on science, technology, wildlife, nature, travel, adventure, culture and lifestyle – all in unparalleled detail. It’s just like being right there.
Contact for press:
Torsten Fricke
Unternehmenssprecher
Tel.: +49 89/99 58-63 50
torsten.fricke@premiere.de
