Munich, February 6, 2008. During the 2nd quarter, Premiere will introduce a new encryp-tion technology. The Munich based pay-TV operator is hereby reacting to a security breach of the encryption system Nagravision from Kudelski.

According to a report for Premiere compiled by TÜV Rhineland and presented to the com-pany on February 5, criminal hackers have successfully circumvented the encryption sys-tem with modified digital receivers, enabling them to watch pay-TV programming illegally. These foreign manufactured set-top boxes meanwhile are being sold in Germany in con-siderable amounts. Since the Christmas business, this has also had an impact on the business development and growth of Premiere. Therefore, a new generation of smartcards, which will close this security gap, will be introduced from the second quarter 2008 onwards.
 
Despite the piracy problems, results for 2007 are in line with expectations. Based upon preliminary results, revenues stood at EUR 984.5 million, EBITDA amounted to EUR 83.4 million. As of the end of the 4th quarter 2007, Premiere had 4.279 million subscribers, of whom 3.651 million are direct customers and 628,000 are indirect customers via arena and Unitymedia. As planned, Premiere will publish its full 2007 results on February 14, 2008. 

Contact for press:
Torsten Fricke
Company Spokesman
Tel.: +49 89/99 58-63 50
torsten.fricke@premiere.de

Stefan Vollmer
Director Financial and Business Communications
Tel.: +49 89/99 58-63 77
stefan.vollmer@premiere.de

Contact for investors and analysts:
Susan Eckenberg
Senior Manager Investor Relations
Tel.:+49 89/99 58-10 11
susan.eckenberg@premiere.de

This press release contains forward-looking statements based on the currently held beliefs and assumptions of the management of Premiere AG, which are expressed in good faith and, in their opinion, reasonable. For-ward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, financial condition, performance or achievements of Premiere AG or media industry results to differ materially from the results, financial condition, performance or achievements expressed or implied by such forward-looking statements. Given these risks, uncertainties and other factors, recipients of this docu-ment are cautioned not to place undue reliance on these forward-looking statements. Premiere AG disclaims any obligation to update these forward-looking statements to reflect future events or developments.